Viral Marketing

Roots & Shoots is a grass roots organization. We were founded by 16 Tanzanian students and Dr. Jane Goodall. It was a while until we had a corporate office and a communications department and communications strategy. So for a while, Roots & Shoots spread two ways, either by Dr. Jane Goodall or simply by people [...]

Lifestraws

Above is a picture of a Lifestraw. These nifty little devices filter 700 liters of water (about how much water a typical adult would drink the course of a year) over the course of it’s life. The device allows anyone to obtain save drinking water from any source of water.
Sadly, the WHO estimates that [...]

Youth Leadership Retreat

Sorry for the lack of activity but Shawn and I spend all of last week working on the annual Youth Leadership Retreat, which started last Friday and ended yesterday.
I think it is safe to say, it was a great weekend!
We still need to go through the evaluations but everyone seemed happy and we got a [...]