Category Archives: Things you should know

Viral Marketing

Roots & Shoots is a grass roots organization. We were founded by 16 Tanzanian students and Dr. Jane Goodall. It was a while until we had a corporate office and a communications department and communications strategy. So for a while, Roots & Shoots spread two ways, either by Dr. Jane Goodall or simply by people [...]

Youth Voice being heard in 2008 Primaries

Who ever said that youth are lazy and apathetic? We aren’t! Right? RIGHT!
So far in this New Year that has been made quite clear by the number of youth participating in the recent presidential primaries. In the much anticipated January 3 Iowa caucuses, voters ages 17 – 29 tripled their participation in the Democratic caucus [...]

Preparing for the Holidays? Rather than white, make it a GREEN holiday this year.

Finished your holiday shopping yet? Can’t figure out what to get for your special someone?
You have come to the right place! If any of you are looking to buy more sustainable or fair trade gifts for loved ones here is a quick list of websites for different kinds of socially and environmentally responsible [...]